HNC Shenzhen Health & Nutrition Show Concludes Successfully, New Journey Awaits in Shanghai in June

From December 16th to 18th, 2025, the “Shenzhen International Health & Nutrition Supplements Exhibition” (HNC Shenzhen), jointly organized by the China Chamber of Commerce for Import & Export of Medicines & Health Products and Shanghai UBM Sinocxpo International Exhibition Co., Ltd., concluded successfully at the Shenzhen World Exhibition & Convention Center (Bao’an New Venue). Anchored in Shenzhen, the exhibition fully leveraged the industrial cluster advantages of the Guangdong-Hong Kong-Macao Greater Bay Area. It established a professional platform integrating brand showcasing, trend forecasting, technical exchange, and business cooperation, attracting enthusiastic participation from enterprises across the global health and nutrition supply chain. The event was bustling with visitors and active negotiations, showcasing the industry’s robust development momentum and market potential.

HNC Shenzhen collaborated with Hi&Fi Asia-China - Shenzhen (Health Ingredients & Food Ingredients Exhibition) to jointly present “Shenzhen International Nutrition & Health Industry Exhibition.” This dual-exhibition synergy created a powerful collaborative effect, deeply integrating industrial chain resources to build a comprehensive trade platform spanning from raw material supply to the end-market.

As part of the larger 2025 UBM Shenzhen Co-located Shows—covering Health, Processing & Packaging, Food & Beverage, Coffee & Tea, Hotel, Furniture, Cleaning & Lifestyle—the overall scale reached 200,000 square meters across 12 halls. It gathered over 2,500 exhibiting companies and attracted 115,045 professional visitors, including distributors/agents, import/export traders, retailers, and manufacturers. Notably, the number of visitors to the health and nutrition section increased by 57% year-on-year, setting a new record. The exhibition also saw a significant 28% year-on-year increase in overseas buyers, highlighting its international reach and resource integration capabilities. Garnering sustained attention from multiple news and trade media, the event leveraged social media, self-media, and internet platforms for comprehensive promotion, facilitating resource connection and opportunity sharing across the entire industry chain and effectively covering the South China region and the emerging strategic hub of the Greater Bay Area.

Gathering of Top Exhibitors, Innovative Products Leading New Industry Trends

The exhibition floor was vibrant with enthusiastic exchanges. HNC Shenzhen closely followed domestic and international health consumption upgrade trends, constructing a health product and service ecosystem covering the entire life cycle. Exhibits spanned multiple hot categories including nutritional and health foods, dietary supplements, medicinal and edible homologous/health supplement products, beauty and skincare products, weight management products, healthy snacks, natural and organic products, health waters/premium oils, smart fitness equipment, and home health devices. Supporting services like contract manufacturing and private label processing were also showcased. This diverse exhibit matrix met the one-stop sourcing needs of businesses, helping them connect resources efficiently.

Numerous leading health and nutrition enterprises made their appearance, including companies like By-Health, Suntime Bio, Lily Nutrilite, Bosincreate, Nutritown, New Zealand Maitake, Nuspa, E-CHAO Health, Dayi Demei, Yunnan Baiyao, Zounin, Rightway, Dr. Bob Miller, Huons N, Jiangsu Hongshou, Weiming Taiyan, Aojian Bio, Genelite, Handian Bio, VITA, TXJ, Purui, Goodlife Health, Dunkang, Zhishentang, Xianzhiling, Yiran Bio, Hanhe Bio, Dr. Kang, Zhongshan Meitai, Renhe Group, Jianlin Health, Megatai, Laiming Shikang, BOSIONCREATE, Shandong Bainuo, Yu’an Nutrition, Kangping Bioengineering, KEPLER, Jiabei Health, Zhongsun Bio, Liwei Healthcare, Yunkang Health, Run’an Bio, TCL Pharmaceuticals, Tianxi, and other renowned domestic and international companies. They collectively showcased cutting-edge products and technical solutions. The deep interactions between exhibitors and buyers created a lively business atmosphere, solidifying HNC Shenzhen’s role as a crucial platform for companies to demonstrate strength, gain market insights, and expand cooperation.

Specialized Zones for Targeted Experiences

This edition of HNC Shenzhen featured specialized zones, including the “International & Brands Zone,” “Medicinal & Edible Supplements Zone,” “Healthy Snacks Zone,” “Health Waters/Premium Oils/Natural & Organic Products Zone,” and a “Tibet Pavilion,” aiming to create a precise and efficient industry connection platform. These hot-category zones provided industry professionals with new ideas for development and opportunities to seize new growth prospects, collectively shaping a new future for the health and nutrition field.

The “Medicinal & Edible Supplements Zone” focused on products like medicinal and edible homologous items, health supplements, and authentic Chinese medicinal materials, gathering global leading enterprises, research institutions, and channel resources to offer solutions blending traditional wisdom with modern technology for the South China and Greater Health industries. The “Healthy Snacks Zone” featured products such as low-GI light staples, protein bars, healthy herbal teas, and plant-based items—all characterized by low fat, sugar, and sodium, and high fiber and protein—capturing innovative products and trends aligned with health-conscious concepts. The “Health Waters/Premium Oils/Natural & Organic Products Zone” displayed functional drinking water, premium plant oils, and organic ingredients, meeting market demand for high-quality healthy living.

Furthermore, the Tibet Pavilion made a significant debut at HNC Shenzhen 2025, bringing special dietary foods, new dosage forms of Tibetan medicine, and health foods developed from plateau specialties like highland barley and yak. Showcased as “Premium Plateau Products,” they vividly presented the vitality and innovative achievements of Tibet’s Greater Health industry, receiving high praise from on-site visitors.

Professional Forums Focus on Hot Topics, Gauging Industry Future

Beyond the rich product displays, the exhibition hosted over 30 high-quality concurrent forums and events, covering industry discussions, themed conferences, and new product launches. These sessions brought together industry experts, corporate executives, media, and institutional representatives for lively exchanges and in-depth dialogue with attendees, providing forward-looking inspiration for the industry’s future.

Forum activities deeply focused on current hot topics such as the latest health and nutrition policies and regulations, cross-border compliance, applications of medicinal and edible homology, synthetic biology in anti-aging, brand building and trust-based marketing, digital applications, and product R&D. Notable events included the “15th Nutrition & Health Industry Development Forum,” “2025 Medicinal and Edible Homologous Industry Seminar,” “2025 Krill Oil International Academic Forum,” “Scientific Nutrition · Intelligent Health Creation – Lily Nutrilite Innovative Forum on Nutritional and Health Foods,” “The Future of Anti-Aging Applications in Synthetic Biology – 2025 New Nutrition Synthetic Biology Anti-Aging Forum,” “8th Nutrition and Special Foods Forum – Latest Insights on Cross-Border Regulation of Special Foods and Corporate Compliance Guide,” “2025 Bay Area Nutrition Health and Digitalization Forum,” “2025 Health Industry Innovation Marketing Conference – High-Quality Development Forum on Trust Marketing in the New Media Era for Greater Health,” and the “2025 Nutrition and Health Industry ‘Breakthrough · Growth’ Innovation Ecosystem Forum.” The atmosphere was enthusiastic, with ideas colliding, collectively exploring new directions for the industry’s future development.

Precise Matchmaking Drives Results, Diverse Interactions Fuel Engagement

To tangibly enhance exhibitor outcomes, the show floor featured a business matchmaking area and organized multiple precise matchmaking events. The “Overseas Buyer Business Matchmaking Meeting (Nutrition & Health Products)” took place on the first show day, with professional buyers from countries including Thailand, Canada, Italy, India, Egypt, Pakistan, and Morocco attending and engaging in active discussions with exhibitors. The exhibition gathered global business opportunities, dedicated to providing a high-quality trade exchange platform for professionals worldwide.

The “2025 New Health Engine · E-commerce Channel 1V1 Product Selection & Matchmaking Event” accurately targeted the wave of health consumption upgrades. It specially invited leading platforms like Taobao Live, Xiaohongshu, and Kuaishou, along with high-quality MCN agencies and influencer representatives such as Jiaoge Pengyou, Sibu Group (Wu Zhaoguo Zhenxuan), Weiyu Times, Sanchuan Media, Yuzhi Culture, Pugongying, TQT, Xinglian Group, Juxin Media, Yangyanghaowu, Naibalege, Mr. & Mrs. Zeng, and Zhang Shuting. They conducted in-depth business matching with over 80 on-site exhibitors, jointly planning new chapters of cooperation in the e-commerce field.

Additionally, the exhibition specially planned the innovative O2O activity “Health Exploration Tour.” Centered around two thematic routes—”Medicinal & Edible Supplements Route” and “Beauty, Immunity & Anti-Aging Route”—and driven by both exhibitor roadshows and buyer sourcing, it achieved efficient resource matching across the entire exhibition, helping buyers grasp quality corporate information and cutting-edge product updates in a one-stop manner.

Setting Sail Again in Shanghai this June, Embarking on a New Chapter in Health & Nutrition

Although the three-day exhibition has concluded successfully, the industry resonance and commercial opportunities it sparked continue to extend. The “2026 Shenzhen International Health & Nutrition Supplements Exhibition” will be held from October 13th to 15th, 2026, at the Shenzhen World Exhibition & Convention Center (Bao’an New Venue). We look forward to reuniting with you in Shenzhen to seize new industry trends and witness more exciting moments.

Next stop: June 15th to 17th, 2026. We cordially invite you to the National Exhibition and Convention Center (Shanghai) to participate in the “16th China International Health Products Exhibition, 2026 Asia Natural & Nutraceuticals Expo (HNC Health & Nutrition Show).” This is not only an industry gathering converging leading global enterprises and innovative forces in the nutrition and health field but also a strategic platform for gaining insights into cutting-edge trends, expanding business networks, and jointly planning for future development. We eagerly anticipate meeting you in Shanghai to jointly blueprint the high-quality development of the health and nutrition industry and explore new opportunities for shared prosperity.