Everyone Can Possess Anti-Aging Ability — 2026 Shanghai International Personal Care Expo Launches in March!

The concept of comprehensive health has deeply integrated into daily life, with the public’s health consciousness fully awakened. Personal care has evolved from basic maintenance to a holistic health management system covering "prevention — regulation — wellness." The market’s demand for personal care now extends beyond surface-level effects, focusing more on precise and personalized solutions. Preventive healthcare and wellness conditioning have become daily necessities, and "enabling everyone to possess anti-aging ability" is increasingly recognized as an industry consensus and public pursuit. With the upgrading of consumer structures and shifts in lifestyles, the personal care sector is accelerating the integration of technology, aesthetics, and health values. The deep convergence of traditional wellness wisdom and modern innovation is giving rise to richer product forms and service models, injecting continuous momentum into the industry’s development.

Against this backdrop, the 2026 Second Shanghai International Personal Care Expo (PCE) will be grandly held from March 18 to 20, 2026, at Hall H1 of the Shanghai World Expo Exhibition & Convention Center. The expo aims to establish a professional exchange and resource-matching platform covering the entire industry chain, deeply integrating lifestyle medicine with anti-aging and health management to help people build comprehensive health maintenance systems. At this crucial stage of the "Healthy China 2030" strategy implementation, the expo serves not only as a showcase for technological innovation in the industry but also as a key engine driving the upgrade of public health management methods.

As an annual flagship event in the personal care sector, this expo is organized by Shanghai Donghao Lansing Exhibition (Group) Co., Ltd. and hosted by Shanghai Jianzhi Exhibition Co., Ltd.. Under the theme of "Technology for Anti-Aging, Health for the Self," the expo plans an exhibition area of 20,000 square meters and is expected to attract nearly 400 high-quality enterprises from China and abroad and approximately 20,000 professional visitors. The expo encompasses forums, exhibitions, competitions, and training sessions, focusing on the goal of "everyone possessing anti-aging ability." It highlights core topics such as cell therapy and biomedicine, weight management, cardiovascular disease prevention, and digital healing innovations, and collaborates deeply with organizations like the Fenglin Conference, Cell Industry Conference, Wugen China, and the Medicinal Food Development Alliance. Covering three main sections—"Medical Anti-Aging," "Medicinal Foods," and "Traditional Chinese Medicine Techniques"—the expo assists enterprises in navigating the entire industry chain from "R&D — Showcasing — Cooperation — Implementation."

At the expo, over ten thematic forums and events will serve as pivotal platforms for industry trend insights. Concurrently, the "Shanghai International Anti-Aging Technology Conference," led by the Fudan University Longevity and Anti-Aging Institute, will invite academicians, renowned professors, and scientists from around the world to discuss cutting-edge anti-aging technologies, vascular aging, and the prevention and treatment of cardiovascular and cerebrovascular diseases. As a flagship forum, the "Health and Anti-Aging Industry Innovation Conference" offers opportunities for anti-aging enterprises, products, and solutions to showcase through live speeches, with accompanying enterprise exhibition zones fully supporting brand presentation. The expo also innovatively features the "Traditional Chinese Medicine Moxibustion Skills Competition," alongside forums and training programs on TCM moxibustion, deeply integrating lifestyle medicine with anti-aging and health management.