Focusing on Brain & Heart Health: 2026 Shanghai International Personal Wellness Expo Collaborates with "Stroke-Free China" to Set New Industry Standards

Under the leadership of the "Healthy China 2030" strategy, the government, institutions, and enterprises are collectively investing in the health industry, driving continuous enhancement of public health awareness. With an accelerating aging population, increasing work pressures, and a faster pace of life, societal health demands are becoming more diverse. Dietary health, as a foundational and practical solution, continues to gain consumer favor. Advancements in modern food industry technology are driving the rapid growth of the global nutrition and wellness sector. Combined with the development of China's internet and social media landscape, these factors are further expanding the scale of the domestic nutrition and health industry. As a high-quality platform driving sector development, the HNC Health & Nutrition Exhibition has consistently brought together outstanding global enterprises and professional buyers for over a decade, fostering high-quality industry growth.

Scheduled for December 16–18, 2025, the HNC Shenzhen Health & Nutrition Exhibition will be held at the Shenzhen World Exhibition & Convention Center (Bao'an New Venue). Using Shenzhen as an innovation hub, the exhibition will comprehensively serve the Guangdong-Hong Kong-Macao Greater Bay Area market. It features deep integration of the HNC Health & Nutrition Exhibition and the Hi&Fi Health Ingredients & Food Ingredients Exhibition. Together with seven additional themed exhibitions covering food processing & packaging, hotel & catering, and commercial space, they will jointly form the "Bohua Shenzhen Joint Exhibition." The event will gather numerous globally renowned companies to showcase cutting-edge technologies and products. Spanning 200,000 square meters, it will host over 2,500 leading domestic and international enterprises and is projected to attract over 150,000 professional visitors. This creates the definitive year-end event for the nutrition and wellness industry, establishing a central hub for cross-border integration and global connectivity.

A Comprehensive Exhibit Portfolio Covering the Entire Health Industry Chain

Centered on precise demand matching and leading consumption upgrades, the exhibition builds a health product and service ecosystem covering the entire lifecycle. On-site exhibits will extend comprehensively from raw materials to finished goods, and from traditional to technology-driven offerings. In the core nutrition and wellness section, beyond established categories like nutritional and health foods, dietary supplements, food-as-medicine and tonic products, beauty and skincare items, smart fitness equipment, and home health devices, specialized segments such as maternal and infant health products, light meal solutions, and weight management products will also be featured. Supporting industry chain services like contract manufacturing and private label production will be displayed concurrently, meeting the one-stop sourcing needs of businesses.

Among them, the Food-as-Medicine Tonic and Health & Beauty segments are standout highlights. The tonic products zone assembles traditional treasures like Lingzhi (Reishi Mushroom), bird's nest, and donkey-hide gelatin alongside specialty categories such as Antrodia cinnamomea and green algae. It demonstrates how modern biotechnology is revitalizing traditional wellness wisdom, achieving industrial upgrades of ancient formulations, and provides a window for global health and nutrition professionals to deepen their understanding of food-as-medicine and therapeutic nourishment concepts. The health & beauty segment focuses on the convergence of beauty and nutrition ("beauty from within and without"), gathering natural plant-based cosmetics, ingestible beauty products, and functional ingredients for anti-aging and repair. This is complemented by displays of cosmetic ingredient safety testing technologies, fully aligning with the consumer trend of "internal nourishment and external care."

The Light Meal Zone will also serve as an innovative focal point, deeply responding to the consumption upgrade demand for "healthy eating, quality living." It aims to create an integrated light meal industry ecosystem platform combining "product display, immersive experience, and technical exchange." The zone is subdivided into four core categories: Light Staples feature ready-to-eat products like comprehensive low-GI staple foods, reduced-sugar staple options across categories, and konjac-based items, supported by demonstrations of advanced processing technologies like flash-freezing and low-temperature baking. Light Snacks concentrate on segmented categories such as protein bars, whole wheat biscuits, low-sugar candies/chocolates, and organic grain snacks, catering to the needs of specific groups like fitness enthusiasts and those focusing on weight management.

The Premium Health Water, Edible Oils, and Organic Products Zone serves as a showcase for quality living, focusing on natural, healthy, and premium consumption demands to build a diversified supply system from basic ingredients to health services. The premium edible oils section highlights high-quality varieties like cold-pressed olive oil, flaxseed oil, and camellia seed oil, presented alongside explanations of oil refining technologies and traceability systems, emphasizing dual advantages in nutrient preservation and safety control. The premium drinking water segment includes products like natural mineral water, hydrogen-rich water, and functional sparkling water, complemented by displays of water purification and innovative packaging technologies to meet healthy hydration needs across various scenarios. The green and organic foods section communicates the health philosophy from farm to table through displays of organic certification labels, cultivation and breeding techniques, and final products. Additionally, the zone encompasses oral healthcare products, forest foods, Chinese medicinal herbs, and high-quality branded agricultural products, forming a comprehensive "dietary health + daily care" matrix that aligns with consumer pursuit of holistic, high-quality wellness.

Multi-Dimensional Business Matching for an Efficient Commercial Loop

Leveraging a database of over 100,000 highly-targeted buyers accumulated over the HNC exhibition's 15-year history, this edition establishes a robust online and offline omnichannel business matching system for efficient supply-demand connections. Online, it utilizes the SJGLE Food Processing & Packaging Online B2B platform to deliver 365-day uninterrupted business services, engaging a community of over 300,000 active registered users. It provides suppliers and professional buyers with "one-stop online presence development" services and facilitates precise one-on-one trade matching. Offline, the exhibition highlights two core connection events: the "Health New Momentum · E-commerce Channel Sourcing Fair" and the "Health New Growth · Retail Chain & E-commerce Channel Sourcing Matchmaking Session." These events feature special invitations to top MCN (Multi-Channel Network) agencies such as Congzi Planet, Yuzhi Culture, Xingyuan Media, Honglou Media, and Jasmine Digital, along with influencers and key community group leaders with millions of followers, including Mei TEN, Yue Wu Yue Kai Xin, Hai Dun Life, Qing Chen Wu Yu, and Rou Ma, for on-site participation. They offer exhibitors end-to-end partnership solutions, including livestreaming sales strategy, customized short video content creation, and community channel distribution, empowering health brands to rapidly reach online consumer audiences.

Furthermore, the invited professional audience comprehensively covers distributors, agents, import/export traders, cross-border e-commerce platforms, offline retail chains, brand owners, and other specialized buyers. A significant proportion comprises corporate decision-makers and core procurement teams, ensuring business discussions effectively reach key decision-making levels to enhance partnership conversion rates. On the international front, the exhibition extensively connects with high-quality overseas health industry buyers from countries and regions including Australia, the United States, Japan, South Korea, New Zealand, and Canada, encompassing cross-border traders and international brand agents. This builds a vital bridge for exhibiting companies to engage with the global market, assisting domestic brands in expanding international cooperation opportunities while facilitating the precise alignment of overseas premium resources with domestic demand.

Premier Knowledge Exchange Forums Decoding Industry Development

Over ten thematic forums and special events will be held on-site, convening elites from government, industry, academia, and research to provide comprehensive coverage of policy, technology, and marketing—the three core industry pillars.

Policy-focused forums closely follow the latest regulatory directions, centered on "precise interpretation and practical guidance" to offer clear compliance pathways and risk mitigation strategies for businesses. The "15th Nutrition & Health Industry Development Forum," held with support from relevant government regulatory bodies, provides in-depth analysis of the latest policies and regulations governing the health supplements sector, examines opportunities and challenges in industrial transformation and upgrading, and offers actionable guidance for compliant business development. The "NSFA Special Food Regulations & Standards Forum" will concentrate on the special food regulatory framework and the practical application of standards, aiming to establish a multi-stakeholder dialogue platform involving regulators, industry enterprises, and research institutions to address challenges related to policy coherence and compliance in industrial advancement.

Technology frontier forums prioritize "hardcore technological breakthroughs and industrial application," focusing on the health industry's shift towards premiumization, intelligence, and sustainability, thereby building a bridge between R&D achievements and market needs. The "2025 Guangdong-Hong Kong-Macao Greater Bay Area Healthy Lifestyle Forum," held in collaboration with medical school academics and smart healthcare experts, explores forward-looking trends such as proactive health management and precision nutrition, establishing a platform for visionary industry dialogue. Organized by New Nutrition, the "Synthetic Biology's Anti-Aging Application Future – 2025 New Nutrition Synthetic Biology Anti-Aging Forum (Shenzhen Station)" will spotlight the cutting-edge applications of synthetic biology in anti-aging, creating a connecting bridge between research institutions and industry players. The forum invites renowned professors in synthetic biology, anti-aging ingredient R&D experts, and R&D heads from cosmetics and health product companies, with a focus on interpreting fermentation technology breakthroughs, efficacy validation methods, and challenges in industrial-scale implementation for synthetic bio-based anti-aging ingredients.

Marketing innovation forums are built around "practical case studies and methodology sharing," directly addressing current industry pain points like marketing homogenization, declining traditional channel effectiveness, and the difficulties of digital transformation. They provide businesses with directly actionable market growth strategies. The "2025 Health Industry Innovative Marketing Implementation Conference" shares successful new media marketing tactics such as matrix livestreaming and influencer-driven sales through detailed case study reviews, aiming to resolve the transformation challenges faced by traditional companies. Organized by the Guangdong Health Products Association, the "2025 Nutrition & Health Industry Breakthrough Forum" will concentrate on industry growth bottlenecks and paths to innovative breakthroughs, inviting heads of leading brand companies, channel operation experts, and market research scholars. The forum facilitates in-depth discussions on core topics like "how can category innovation break through homogenized competition?" and "achieving brand breakthrough through cross-border resource integration," offering enterprises actionable breakthrough methodologies via case study analysis and roundtable dialogues.

Exhibitor Testimonials Highlighting Core Platform Value

The consistent success of past editions has established the HNC Shenzhen Health & Nutrition Exhibition as a widely recognized industry accelerator for business growth. By-Health Technology Co., Ltd. stated: "The exhibition's visitor turnout and the quality of potential clients exceeded our expectations. The organizer's meticulous services ensured highly efficient networking and matchmaking, providing crucial support for our expansion into the South China market." A representative from Light & Health (Zhuhai) Co., Ltd. commented: "The exhibition built a precise bridge between manufacturers and brand owners, helping us effectively integrate the advantages of global raw material sourcing with local manufacturing capabilities."

Local enterprises have also reaped significant rewards. Shaanxi Guofeng Great Health, through its specially designed booth showcasing new "Bee Series" products, attracted numerous domestic and international clients, securing interest and cooperation intent from over 600 potential partners on-site. Yurala Co., Ltd.'s Japanese anti-aging products gained notable recognition within the domestic market through the exhibition platform, resulting in several distribution agreements. Exhibiting companies generally affirm that the event is not merely a product showcase window but a comprehensive platform for brand image building, industry resource integration, and future trend insight, making it a core participation item in their annual strategic planning.

This December, Shenzhen is set to become a global focal point once again, thanks to this premier health industry gathering. The 2025 Shenzhen International Health & Nutrition Supplements Exhibition will, with a more open approach, more precise services, and richer resources, join hands with industry colleagues to jointly build a new health industry ecosystem, injecting sustained momentum into the realization of the "Healthy China" strategy and the upgrade of South China's big health sector. December 16–18, Shenzhen World Exhibition & Convention Center—join us to keep the appointment for health and collectively embark on a new chapter of development!

Scan the QR code to register and receive a free ticket.

This page offers conference registration. Click "I Want to Attend" to sign up for free now.